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- Binding:
- Hardback
- Pages:
- 312
- Published:
- June 28, 2015
- Edition:
- 3
- Dimensions:
- 152x229x0 mm.
- Weight:
- 566 g.
Delivery:
2-3 weeks
Expected delivery: November 23, 2024
Description of Media Economics
This thoroughly updated third edition focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within spec
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