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Media Economics

- Theory and Practice

About Media Economics

This thoroughly updated third edition focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within spec

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  • Language:
  • English
  • ISBN:
  • 9781138834255
  • Binding:
  • Hardback
  • Pages:
  • 312
  • Published:
  • June 28, 2015
  • Edition:
  • 3
  • Dimensions:
  • 152x229x0 mm.
  • Weight:
  • 566 g.
Delivery: 2-3 weeks
Expected delivery: December 12, 2024

Description of Media Economics

This thoroughly updated third edition focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within spec

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