Media Language and Ideologies

Language is employed in the media to represent people and events. The issues presented in media reports are as salient as the way the issues are presented. Research shows that the media employ language to influence knowledge, values, and social relations. The media wield tremendous power and give direction to news, to reflect personal intentions and influence the public. Media Language and Ideologies, therefore, examines the way reporters employ linguistic strategies in their reports to influence their audience. Reporters' underlying ideologies are made to influence the construction of their reports. That is, issues are not presented as they are entirely but as reporters want them to be.