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Media Management Matters
- Challenges and Opportunities for Bridging Theory and Practice
part of the Media Management and Economics Series series
- Binding:
- Hardback
- Pages:
- 266
- Published:
- March 30, 2020
- Dimensions:
- 152x229x0 mm.
- Weight:
- 453 g.
Delivery:
2-3 weeks
Expected delivery: January 10, 2025
Extended return policy to January 30, 2025
Description of Media Management Matters
This edited volume explores media management as engaged scholarship, bridging theory and practice and discussing collaboration between academia, policymakers, and the media industry. Covering topics such as business models in digital news and small-market sustainability, it encourages actionable knowledge for industry decision makers.
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