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Media Messages in American Presidential Elections
- Binding:
- Hardback
- Pages:
- 224
- Published:
- January 18, 1991
Delivery:
2-3 weeks
Expected delivery: October 20, 2024
Description of Media Messages in American Presidential Elections
Focusing her attention on the audience, Diana Owen investigates the way people process media messages during campaigns. Focusing on candidate advertisements, newspaper and television news stories, poll results, and presidential debates, she also ties voters' general media use habits to the way they receive and process media messages.
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