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Media Messages in American Presidential Elections
- Binding:
- Hardback
- Pages:
- 224
- Published:
- January 17, 1991
Delivery:
2-3 weeks
Expected delivery: January 9, 2025
Extended return policy to January 30, 2025
Description of Media Messages in American Presidential Elections
Focusing her attention on the audience, Diana Owen investigates the way people process media messages during campaigns. Focusing on candidate advertisements, newspaper and television news stories, poll results, and presidential debates, she also ties voters' general media use habits to the way they receive and process media messages.
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