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Media Research Methods
- Understanding Metric and Interpretive Approaches
- Binding:
- Paperback
- Pages:
- 464
- Published:
- November 15, 2011
- Dimensions:
- 232x190x18 mm.
- Weight:
- 622 g.
Delivery:
2-4 weeks
Expected delivery: November 20, 2024
Description of Media Research Methods
Focusing on empirical research, this is an engaging and critical guide through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches.
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