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Metaphor and Persuasion in Strategic Communication
- Sustainable Perspectives
- Binding:
- Hardback
- Pages:
- 270
- Published:
- October 18, 2018
- Dimensions:
- 236x160x17 mm.
- Weight:
- 540 g.
Delivery:
2-3 weeks
Expected delivery: December 15, 2024
About Federica (University of Bologna Ferrari
View all books by Federica (University of Bologna FerrariDescription of Metaphor and Persuasion in Strategic Communication
This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse.
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