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Million Dollar Muscle
- A Historical and Sociological Perspective of the Fitness Industry
- Binding:
- Paperback
- Pages:
- 236
- Published:
- January 25, 2012
- Weight:
- 525 g.
Delivery:
1-2 weeks
Expected delivery: December 12, 2024
Extended return policy to January 30, 2025
Description of Million Dollar Muscle
A unique anthology, co-authored by a "gym rat" with a Ph.D. in Sociology and a former competitive bodybuilder, fitness expert, and entrepreneur. The book offers a sociological perspective on the fitness industry, discussing how it is driven both by market forces and the culture of individual consumerism.
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