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Multimediale Teleprasenz im Marketing
part of the Interaktives Marketing series
- Binding:
- Paperback
- Pages:
- 312
- Published:
- June 28, 2002
- Edition:
- 2002
- Dimensions:
- 210x148x17 mm.
- Weight:
- 412 g.
Delivery:
1-2 weeks
Expected delivery: July 20, 2024
Description of Multimediale Teleprasenz im Marketing
Marc Meissner zeigt anhand zahlreicher praxisrelevanter Beispiele Ansatzpunkte des Einsatzes der Telepräsenz im integrierten Marketing auf und analysiert - basierend auf einer Befragung von Automobilherstellern und -zulieferern - seine Determinanten und Wirkungen in Unternehmen.
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