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Multimediale Teleprasenz im Marketing
part of the Interaktives Marketing series
- Binding:
- Paperback
- Pages:
- 312
- Published:
- June 27, 2002
- Edition:
- 2002
- Dimensions:
- 210x148x17 mm.
- Weight:
- 412 g.
Delivery:
1-2 weeks
Expected delivery: January 5, 2025
Extended return policy to January 30, 2025
Description of Multimediale Teleprasenz im Marketing
Marc Meissner zeigt anhand zahlreicher praxisrelevanter Beispiele Ansatzpunkte des Einsatzes der Telepräsenz im integrierten Marketing auf und analysiert - basierend auf einer Befragung von Automobilherstellern und -zulieferern - seine Determinanten und Wirkungen in Unternehmen.
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