We a good story
4.1 / 5 on Trustpilot
Quick delivery in the UK
Trusted Ecommerce Europe
Help
Login
  1. Home
  2. Books
  3. Business & Education
  4. Law
  5. Music Rights Without Fights

Music Rights Without Fights

- The Smart Marketer's Guide To Buying Music For Brand Campaigns

By Richard Kirstein
Music Rights Without Fights by Richard Kirstein
About Music Rights Without Fights

Everyone loves music, so marketers want great tracks for their campaigns. Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. MUSIC RIGHTS WITHOUT FIGHTS will empower brand marketers and their procurement colleagues to: Understand how music rights work Learn about key cost drivers and how to control them Identify risk and how to reduce it Improve their bargaining position Secure smarter deals and sustainable relationships

Show more
  • Language:
  • English
  • ISBN:
  • 9781781331675
  • Binding:
  • Paperback
  • Pages:
  • 226
  • Published:
  • November 12, 2015
  • Dimensions:
  • 204x205x15 mm.
  • Weight:
  • 406 g.
Delivery: 1-2 weeks
Expected delivery: November 16, 2024

About Richard Kirstein

View all books by Richard Kirstein

Description of Music Rights Without Fights

Everyone loves music, so marketers want great tracks for their campaigns. Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. MUSIC RIGHTS WITHOUT FIGHTS will empower brand marketers and their procurement colleagues to:
Understand how music rights work
Learn about key cost drivers and how to control them
Identify risk and how to reduce it
Improve their bargaining position
Secure smarter deals and sustainable relationships

User ratings of Music Rights Without Fights



Others also bought..
Find similar books
The book Music Rights Without Fights can be found in the following categories:

Join thousands of book lovers

Sign up to our newsletter and receive discounts and inspiration for your next reading experience.