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Nation Branding in Modern History
- Binding:
- Paperback
- Pages:
- 300
- Published:
- October 31, 2020
- Dimensions:
- 227x152x26 mm.
- Weight:
- 408 g.
Delivery:
2-4 weeks
Expected delivery: August 1, 2025
Description of Nation Branding in Modern History
A recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept.
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