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Nation Branding in Non-Western Societies
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- Binding:
- Hardback
- Pages:
- 232
- Published:
- February 2, 2025
- Edition:
- 1
- Dimensions:
- 152x229x0 mm.
- Weight:
- 621 g.
Delivery:
2-3 weeks
Expected delivery: May 8, 2025
Description of Nation Branding in Non-Western Societies
The present work focuses on two concepts: 'nation branding' and 'civilisation state' and traces the historical process of evolution in Indian nation building project. It analyses the evolving concept of 'civilisation state,' its association with the strong urge for autonomy, and India's status in global affairs.
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