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Navigating Nationalism in Global Enterprise

About Navigating Nationalism in Global Enterprise

"An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics and competitive strategies"--

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  • Language:
  • English
  • ISBN:
  • 9781316511282
  • Binding:
  • Hardback
  • Pages:
  • 300
  • Published:
  • November 2, 2022
  • Dimensions:
  • 236x158x25 mm.
  • Weight:
  • 588 g.
Delivery: 2-3 weeks
Expected delivery: February 19, 2025

Description of Navigating Nationalism in Global Enterprise

"An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics and competitive strategies"--

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