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New Vocabularies, Old Ideas

- Culture, Irishness and the Advertising Industry

About New Vocabularies, Old Ideas

Advertisements are often viewed as indices of cultural change, just as advertising industry is often imagined as innovative and transformative. This book highlights routinisation of practices and representations in advertising.

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  • Language:
  • English
  • ISBN:
  • 9783039119783
  • Binding:
  • Paperback
  • Pages:
  • 224
  • Published:
  • February 8, 2011
  • Edition:
  • Dimensions:
  • 224x153x16 mm.
  • Weight:
  • 346 g.
Delivery: 1-2 weeks
Expected delivery: December 12, 2024
Extended return policy to January 30, 2025

Description of New Vocabularies, Old Ideas

Advertisements are often viewed as indices of cultural change, just as advertising industry is often imagined as innovative and transformative. This book highlights routinisation of practices and representations in advertising.

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