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About News Media and EU-China Relations

An exploration of the role of the news media in the development of EU-China relations after the end of the Cold War, this book provides empirical evidence to support what Nye and Anholt have argued: that branding a country's image is soft power.

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  • Language:
  • English
  • ISBN:
  • 9781349289462
  • Binding:
  • Paperback
  • Pages:
  • 230
  • Published:
  • March 23, 2011
  • Edition:
  • 12011
  • Dimensions:
  • 152x229x13 mm.
  • Weight:
  • 454 g.
Delivery: 1-2 weeks
Expected delivery: January 5, 2025

Description of News Media and EU-China Relations

An exploration of the role of the news media in the development of EU-China relations after the end of the Cold War, this book provides empirical evidence to support what Nye and Anholt have argued: that branding a country's image is soft power.

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