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Non-market Strategies in International Business

- How MNEs capture value through their political, social and environmental strategies

About Non-market Strategies in International Business

The Academy of International Business (UK and Ireland Chapter)Published in association with the UK and Ireland Chapter of the Academy of International Business. This book provides theoretical and empirical insights into non-market political and social strategies that firms use when conducting international business.

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  • Language:
  • English
  • ISBN:
  • 9783030350734
  • Binding:
  • Hardback
  • Pages:
  • 249
  • Published:
  • December 21, 2019
  • Edition:
  • 12020
  • Dimensions:
  • 155x235x0 mm.
  • Weight:
  • 576 g.
Delivery: 2-3 weeks
Expected delivery: January 11, 2025
Extended return policy to January 30, 2025
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Description of Non-market Strategies in International Business

The Academy of International Business (UK and Ireland Chapter)Published in association with the UK and Ireland Chapter of the Academy of International Business. This book provides theoretical and empirical insights into non-market political and social strategies that firms use when conducting international business.

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