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Non-market Strategies in International Business
- How MNEs capture value through their political, social and environmental strategies
part of the The Academy of International Business series
- Binding:
- Paperback
- Pages:
- 249
- Published:
- December 22, 2020
- Edition:
- 12020
- Dimensions:
- 155x235x0 mm.
- Weight:
- 454 g.
Delivery:
1-2 weeks
Expected delivery: October 19, 2024
Description of Non-market Strategies in International Business
The Academy of International Business (UK and Ireland Chapter)Published in association with the UK and Ireland Chapter of the Academy of International Business. This book provides theoretical and empirical insights into non-market political and social strategies that firms use when conducting international business.
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