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Objects of Desire
- Consumer Behaviour in Shopping Centre Choices
- Binding:
- Hardback
- Pages:
- 271
- Published:
- November 22, 2004
- Edition:
- 2005
- Dimensions:
- 140x216x20 mm.
- Weight:
- 521 g.
Delivery:
2-3 weeks
Expected delivery: May 29, 2025
Description of Objects of Desire
What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction.
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