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On Message
- Communicating the Campaign
- Binding:
- Paperback
- Pages:
- 224
- Published:
- May 25, 1999
- Dimensions:
- 156x234x12 mm.
- Weight:
- 370 g.
Delivery:
1-2 weeks
Expected delivery: November 28, 2024
Description of On Message
To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns.
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