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Online Advertising and Promotion
- Modern Technologies for Marketing
- Binding:
- Hardback
- Pages:
- 248
- Published:
- July 14, 2012
- Dimensions:
- 279x216x16 mm.
Delivery:
2-3 weeks
Expected delivery: December 12, 2024
Description of Online Advertising and Promotion
Educates executives and students on how to meet online advertising and Internet marketing challenges for both present and future tactics. It outlines the changes and challenges that have impacted how online advertising decisions are being made and how decision-makers are getting their information in an online world.
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