We a good story
Quick delivery in the UK

Online Platforms, Pandemic, and Business Resilience in Indonesia

About Online Platforms, Pandemic, and Business Resilience in Indonesia

Indonesia's micro, small, and medium-sized enterprises (MSMEs) are crucial drivers of economic growth, and this joint publication with Gojek looks at the potential of digital sales to strengthen their resilience. It shares findings from a study of MSME merchants using Gojek's GoFood platform during the COVID-19 pandemic. It notes that Gojek played an important role in the continued operation of MSMEs that otherwise would have been cut off from customers. The publication explores the pandemic's impacts on merchants, including the particular burdens faced by women. It suggests ways of enhancing merchants' experience with online platforms and developing mutual benefits.

Show more
  • Language:
  • English
  • ISBN:
  • 9789292703837
  • Binding:
  • Paperback
  • Pages:
  • 62
  • Published:
  • October 23, 2023
  • Dimensions:
  • 216x4x280 mm.
  • Weight:
  • 259 g.
Delivery: 1-2 weeks
Expected delivery: December 5, 2024

Description of Online Platforms, Pandemic, and Business Resilience in Indonesia

Indonesia's micro, small, and medium-sized enterprises (MSMEs) are crucial drivers of economic growth, and this joint publication with Gojek looks at the potential of digital sales to strengthen their resilience.

It shares findings from a study of MSME merchants using Gojek's GoFood platform during the COVID-19 pandemic. It notes that Gojek played an important role in the continued operation of MSMEs that otherwise would have been cut off from customers. The publication explores the pandemic's impacts on merchants, including the particular burdens faced by women. It suggests ways of enhancing merchants' experience with online platforms and developing mutual benefits.

User ratings of Online Platforms, Pandemic, and Business Resilience in Indonesia



Find similar books
The book Online Platforms, Pandemic, and Business Resilience in Indonesia can be found in the following categories:

Join thousands of book lovers

Sign up to our newsletter and receive discounts and inspiration for your next reading experience.