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Outcome-Based Marketing New Rules for Marketing on the Web
- Binding:
- Paperback
- Pages:
- 340
- Published:
- June 15, 2011
- Dimensions:
- 155x227x20 mm.
- Weight:
- 486 g.
Delivery:
2-4 weeks
Expected delivery: December 15, 2024
Description of Outcome-Based Marketing New Rules for Marketing on the Web
Can you measure the progress of your online campaigns in finite numbers? What percentage of your website traffic is converted into sales? What is your cost-per-conversion rate? This title challenges you to take a fresh approach to your online marketing - shifting from doing more, to doing more of what works.
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