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Personal Influence
- The Part Played by People in the Flow of Mass Communications
- Binding:
- Paperback
- Pages:
- 434
- Published:
- September 29, 2005
- Dimensions:
- 152x228x27 mm.
- Weight:
- 664 g.
Delivery:
1-2 weeks
Expected delivery: January 4, 2025
Extended return policy to January 30, 2025
Description of Personal Influence
Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.
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