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Persuasion
- Theory and Research
- Binding:
- Hardback
- Pages:
- 384
- Published:
- March 11, 2002
- Edition:
- 2
- Dimensions:
- 159x235x30 mm.
- Weight:
- 760 g.
Delivery:
2-3 weeks
Expected delivery: September 10, 2025
Description of Persuasion
The Second Edition of Persuasion combines a discussion of research on the production of persuasive messages with more traditional research on the study of message effects. It covers the theory of reasoned action, contains new chapters on functional approaches to attitude and behavioural change, and new material on persuasive campaigns.
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