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Playing to Win

- Sports, Video Games, and the Culture of Play

About Playing to Win

In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. This book explores the points of convergence at which gaming and sports culture merge.

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  • Language:
  • English
  • ISBN:
  • 9780253014993
  • Binding:
  • Hardback
  • Pages:
  • 252
  • Published:
  • January 11, 2015
  • Dimensions:
  • 152x229x0 mm.
  • Weight:
  • 513 g.
Delivery: 2-4 weeks
Expected delivery: January 25, 2025
Extended return policy to January 30, 2025
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Description of Playing to Win

In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. This book explores the points of convergence at which gaming and sports culture merge.

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