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Political Branding in Cities
- The Decline of Machine Politics in Bogota, Naples, and Chicago
part of the Cambridge Studies in Comparative Politics series
- Binding:
- Hardback
- Pages:
- 304
- Published:
- October 25, 2009
- Dimensions:
- 152x229x21 mm.
- Weight:
- 55 g.
Delivery:
2-3 weeks
Expected delivery: December 5, 2024
About Eleonora (University of California Pasotti
View all books by Eleonora (University of California PasottiDescription of Political Branding in Cities
Pasotti examines how cities suffering for decades from poor government made a transition to brand politics to break a cycle of inertia and usher in reform. The theory of brand politics shows mayors emulating marketing mavericks; citizens support mayors' brands because they seek to become carriers of the same values.
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