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Political Campaign Communication

- Inside and Out

About Political Campaign Communication

Now in its third edition, Political Campaign Communication: Inside and Out examines the intricacies of political campaigning through the eyes of both an academic and a political consultant. Unlike others in its field, this text takes a broad view of political campaigning, discussing both theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events. This new edition delves into ongoing changes in the American political environment, with fuller examinations of women and gender, the involvement of social media in political campaigning, political money, and ethics. Advanced undergraduate and graduate students of political communication can make use of updated chapter-by-chapter discussion questions and online practice quizzes.

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  • Language:
  • English
  • ISBN:
  • 9781138291829
  • Binding:
  • Paperback
  • Pages:
  • 402
  • Published:
  • November 29, 2017
  • Edition:
  • 3
  • Dimensions:
  • 235x193x28 mm.
  • Weight:
  • 762 g.
Delivery: 2-4 weeks
Expected delivery: January 24, 2025
Extended return policy to January 30, 2025
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Description of Political Campaign Communication

Now in its third edition, Political Campaign Communication: Inside and Out examines the intricacies of political campaigning through the eyes of both an academic and a political consultant. Unlike others in its field, this text takes a broad view of political campaigning, discussing both theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events. This new edition delves into ongoing changes in the American political environment, with fuller examinations of women and gender, the involvement of social media in political campaigning, political money, and ethics. Advanced undergraduate and graduate students of political communication can make use of updated chapter-by-chapter discussion questions and online practice quizzes.

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