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Political Marketing and Management in the 2017 New Zealand Election
- Binding:
- Hardback
- Pages:
- 158
- Published:
- July 30, 2018
- Edition:
- 12018
- Dimensions:
- 148x210x0 mm.
- Weight:
- 454 g.
Delivery:
2-3 weeks
Expected delivery: December 14, 2024
Description of Political Marketing and Management in the 2017 New Zealand Election
This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister.
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