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Political Marketing and Management in the 2017 New Zealand Election

About Political Marketing and Management in the 2017 New Zealand Election

This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister.

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  • Language:
  • English
  • ISBN:
  • 9783319942971
  • Binding:
  • Hardback
  • Pages:
  • 158
  • Published:
  • July 30, 2018
  • Edition:
  • 12018
  • Dimensions:
  • 148x210x0 mm.
  • Weight:
  • 454 g.
Delivery: 2-3 weeks
Expected delivery: November 28, 2024

Description of Political Marketing and Management in the 2017 New Zealand Election

This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister.

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