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Political Marketing and the 2015 UK General Election
- Binding:
- Hardback
- Pages:
- 151
- Published:
- May 22, 2016
- Edition:
- 12016
- Dimensions:
- 220x159x16 mm.
- Weight:
- 342 g.
Delivery:
2-3 weeks
Expected delivery: November 28, 2024
Description of Political Marketing and the 2015 UK General Election
Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats).
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