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Political Marketing:

- Theoretical and Strategic Foundations

About Political Marketing:

This is the first integrated theory-to-practice text on marketing's role in the political process. It

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  • Language:
  • English
  • ISBN:
  • 9780765622914
  • Binding:
  • Hardback
  • Pages:
  • 352
  • Published:
  • May 14, 2011
  • Dimensions:
  • 152x229x23 mm.
  • Weight:
  • 612 g.
Delivery: 2-3 weeks
Expected delivery: September 14, 2025

Description of Political Marketing:

This is the first integrated theory-to-practice text on marketing's role in the political process. It

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