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Politik im Spot-Format
- Zur Semantik, Pragmatik und Asthetik politischer Werbung in Deutschland
- Binding:
- Paperback
- Published:
- October 24, 2007
- Weight:
- 505 g.
Delivery:
1-2 weeks
Expected delivery: December 12, 2024
Extended return policy to January 30, 2025
Description of Politik im Spot-Format
Wahlwerbespots sind eine eigene Form des politischen Marketing. In diesem Sammelband wird die politische Wahlwerbung der Parteien im Fernsehen umfassend und interdisziplinär betrachtet und analysiert.
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