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Positioning for Professionals
- How Professional Knowledge Firms Can Differentiate Their Way to Success
part of the Wiley Professional Advisory Services series
- Binding:
- Hardback
- Pages:
- 208
- Published:
- September 16, 2010
- Dimensions:
- 237x162x21 mm.
- Weight:
- 394 g.
Delivery:
2-4 weeks
Expected delivery: December 19, 2024
Description of Positioning for Professionals
It s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.
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