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Practical Web Analytics for User Experience

- How Analytics Can Help You Understand Your Users

About Practical Web Analytics for User Experience

Teaches you how to use web analytics to help answer the complicated questions facing UX professionals. This book includes a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website.

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  • Language:
  • English
  • ISBN:
  • 9780124046191
  • Binding:
  • Paperback
  • Pages:
  • 256
  • Published:
  • August 13, 2013
  • Dimensions:
  • 192x234x12 mm.
  • Weight:
  • 510 g.
Delivery: 2-4 weeks
Expected delivery: July 27, 2025

Description of Practical Web Analytics for User Experience

Teaches you how to use web analytics to help answer the complicated questions facing UX professionals. This book includes a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website.

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