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Presidential Campaigns in the Age of Social Media

- Clinton and Trump

About Presidential Campaigns in the Age of Social Media

This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest.

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  • Language:
  • English
  • ISBN:
  • 9781433168222
  • Binding:
  • Hardback
  • Pages:
  • 170
  • Published:
  • December 16, 2019
  • Edition:
  • Dimensions:
  • 229x155x17 mm.
  • Weight:
  • 384 g.
Delivery: 2-3 weeks
Expected delivery: November 22, 2024

Description of Presidential Campaigns in the Age of Social Media

This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest.

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