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Profit Margins

- The American Silent Cinema and the Marginalization of Advertising

About Profit Margins

An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division.

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  • Language:
  • English
  • ISBN:
  • 9780253059390
  • Binding:
  • Hardback
  • Pages:
  • 346
  • Published:
  • December 6, 2021
  • Dimensions:
  • 235x159x28 mm.
  • Weight:
  • 668 g.
  In stock
Delivery: 3-5 business days
Expected delivery: November 28, 2024

Description of Profit Margins

An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division.

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