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Progress in Communication Sciences
- Volume 13
- Binding:
- Paperback
- Pages:
- 278
- Published:
- September 21, 1997
- Dimensions:
- 152x229x14 mm.
- Weight:
- 369 g.
Delivery:
1-2 weeks
Expected delivery: December 6, 2024
Description of Progress in Communication Sciences
This volume focuses on persuasion and the structure and analysis of persuasive communication. It brings together insights into the processing of persuasive messages, attitude theory as viewed from a neural network model, and models of resistance to influence.
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