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  • - Understanding How Behavioral Complexities Drive Marketing Strategies
    by Rajagopal
    £22.99

    This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. Qualitative research manages the fundamental challenge in interpreting the complexities associated with consumer behavior, particularly in large diversified marketplace and guides managers towards understanding consumers. This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. Discussions in the book present new insights on conducting and applying qualitative market research and emphasizes on the application of qualitative research in consumer-centric companies. The book argues that companies need to consider a broader perspective of marketing research to support marketing decisions derived by understanding consumer behavior using qualitative research methodology.

  • - The Power of Working Abroad
    by Caroline Kersten & Sapna Welsh
    £20.49

    Women Leaders - The Power of Working Abroad will benefit those committed to broadening the ranks of leadership and women aspiring to fast track a career.Working and living abroad is the most powerful development approach to diversify talent pipelines to address the swelling talent shortage and leadership crisis. The authors combine their expertise with the advice of women in senior expatriate roles (WiSER) from all corners of the globe to empower women to overcome barriers slowing their career progression. This gives women an edge to succeed in international assignments by decreasing ramp-up time, enabling a smoother work transition, and promoting high performance quickly. This book makes the opportunity to accelerate women into leadership pipelines, by working and living abroad, accessible to all.

  • by Christopher Worsley & Louise Worsley
    £22.99

    The text explores why you must plan when using agile approaches, how to approach the planning in stakeholder complex projects, and how to plan for innovation. Despite claims to the contrary, there is no single approach to planning a project, but for a given project, there is a best one. This book takes you through many planning situations you will meet. The authors use stories of real projects to show how planning decisions alter depending on the project context. They discuss how resource-constrained planning differs from end-date schedule planning and look at what is different between cost-constrained plans and time boxing. The text explores why you must plan when using agile approaches, how to approach the planning in stakeholder complex projects, and how to plan for innovation. For project managers, getting involved with increasingly complex projects, it's all about developing your judgment. The crucial judgments remain how to plan and structure a project. Through the exploration of many types of projects and the introduction of models and an approach to planning this book will aid your journey into high performance project management.

  • by Yuri Kruman
    £20.49

    This book is perfect for leaders across the enterprise who have a difficult time attracting, retaining, understanding ,and communicating with their millennial employees and job candidates. Diving deep into millennial psychology and language using a potent blend of data and anecdotes, stories and history, What Millennials Really Want from Work and Life debunks the many myths around millennials pushed by sensationalist media, showing how millennials want many of the same things as other generations, just more quickly and in a different order and form. Giving helpful context based on his own powerful and unlikely story of continuous struggle and overcoming massive challenges as a millennial, the author weaves a compelling narrative through the historical, psychological, linguistic, and other threads underlying the millennial experience at work and in life. Based on his in-depth analysis of data and trends, Kruman makes specific recommendations for corporate leaders looking to get-and keep and develop-top millennial talent into their ranks, diving deep into specific benefits, communication methods and tools, mission and vision, and other elements of branding relevant to millennial attraction, engagement, and retention. This book is likewise for early and mid-career millennials looking to better under stand themselves and make compelling cases for improvements around the aforementioned in their own companies.

  • - An Analytics-Based Approach
    by Tan Miller & Matthew J. Liberatore
    £21.49

    This book illustrates and explains a wide range of practical logistics strategies and analytic techniques to facilitate decision-making across functions such as manufacturing, warehousing, transportation, and inventory management. Logistics professionals must utilize a broad array of analytic techniques and approaches for decision-making. Effective use of analytics requires an understanding of both fundamental and advanced logistics decision-making techniques and methodologies. Further, logistics professionals must organize and view these analytics-based decision support tools through well-structured planning frameworks.In this book, we illustrate and explain a wide range of practical logistics strategies and analytic techniques to facilitate decision-making across functions such as manufacturing, warehousing, transportation and inventory management. We also describe how to organize these analytics-based tools and strategies through logistics frameworks that span strategic, tactical and operational planning and scheduling decisions.This book is intended for logistics professionals to use as a reference document that offers ideas and guidance for addressing specific logistics management decisions and challenges, and it will also serve as a valuable resource or secondary text for graduate and advanced undergraduate students.

  • - An Essential Reference for Option Traders
    by Russell A. Stultz
    £20.49

    This book contains 78 option trading strategies, which provides readers with an option toolbox that fits every market condition, i.e., bullish, neutral, or bearish. Options are the fastest growing trading venue offered today. Option trading volume grew 22% in 2018 alone-faster than any other trading venue. Why? Because traders are learning how options are statistically predictable and orderly. And they provide extensive financial leverage and strategic flexibility. When compared to buying and selling stock, futures, or foreign exchange currency pairs, it's not even a contest! For just a few hundred dollars, an option trader can control tens of thousands of dollars' worth of stock, ETF shares, a financial index, or futures contracts. And options offer dozens of trading strategies designed to exploit current market conditions. This book contains 78 option trading strategies, which provides readers with an option toolbox that fits every market condition, i.e., bullish, neutral, or bearish. No other financial instrument offers this flexibility and no other trading venue can provide the same steady financial return week in and week out.

  • - Effective Communication in English with Non-Native Speakers
    by Adrian Wallwork
    £16.99

    Most misunderstandings boil down to language-how we use words and how we say them. If this is true within our own language, when we communicate across cultures the problem becomes far more critical. However, because we know we are of different cultures, we tend to blame misunderstandings on differences in culture, ignoring the fact that we may simply have misinterpreted what the other person has said to us, or we may not have been clear in what we said to that person. This book provides suggestions for how to communicate in English with non-native speakers and aims to minimize such misunderstandings. The communication process is analyzed from the non-native perspective and should help readers understand the difficulties and frustrations that non-natives encounter in their communications with native speakers.

  • - A Roadmap to Sustainable Prosperity
    by David S. Jacoby
    £16.99

    Directly addresses controversial issues like climate change, carbon taxes, fracking, offshoring, urban sprawl, globalization, income inequality, regulation, corruption, compliance and enforcement, providing an informed basis for mapping the way forward.

  • - Learning What to Measure to Achieve Financial Success in Your Business
    by Evan Bulmer
    £19.49

    CEOs and business owners face an ever increasingly complex world in which they do business. They are making decisions from accessing viable markets to sell their products and services to attracting and retaining staff all whilst making sure the bills can be paid on time. There are thousands of decisions and actions being taken every day by the people in the businesses they lead. Are they the right ones? The ultimate scorecard of any business is the profit and loss statement and balance sheet, and this book will provide the equivalent of night vision- numbers vision- to improve that score dramatically. Unless you truly understand the numbers that matter it is the metaphorical equivalent of trying to drive a Maserati at 100 kph at night with the lights off and looking in the rear-vision mirror. So sit back and relax we are about to put the high beam on and have you safely looking forward into your heads up display.

  • - Blood
    by Nick Skinner & Stephen Elkins-Jarrett
    £16.99

    What does it take to successfully lead and manage a business or a team? Management consultant and HR specialist Stephen-Elkins Jarrett and organizational development consultant Nick Skinner share their combined experience of how mastery of 15 key areas can help you drive your business, team, or even yourself to success. Presented using the acronym of BLOOD, SWEAT, and TEARS, this book, presented in three volumes, aligns some established models with common sense to give a practical view with tools and tips gained over years of working across different industries and sectors. At the heart of the book is the fascinating study of behavior, discussed through the SPECTRUM model of behavior, showing how by treating others in the way that they want to be treated, we can engage, develop, and lead them to achieve meaningful goals.

  • by K.H Yeganeh
    £16.99

    Offers a concise and analytical portrait of the contemporary world. The author encompasses concepts and theories from multiple disciplines, notably sociology, anthropology, international relations, and economics, to examine the major sociocultural transformations of the modern world, their underlying causes, and their consequences.

  • - Strategies for the New International Economy
     
    £16.99

    In a complex and growingly chaotic global environment, individuals, companies, and countries are forced to adapt, innovate, and operate in new ways. Creative and unconventional economic and business models are constantly being developed in order for countries and corporations to gain a competitive advantage. Countless novel ideas have challenged traditional views on the merits of globalization. Populist and protectionist sentiments have gained ground alongside calls for economic nationalism, alter-globalization, deglobalization and even unglobalization. Skepticism is on the rise, and there is a pressing need for fresh solutions and viable strategies. This book assembled a cast of international experts and thought leaders and gathered their views on alternative pathways toward global success.

  • by K.H. Yeganeh
    £22.99

    This book builds upon a wide variety of academic and professional resources to offer an in-depth analysis of the nature, causes, and consequences of major business and technology trends of our time. First, prospects for energy, commodities, water, food, and healthcare services are explored. Then, leading business transformations such as the sharing economy, Fourth Industrial Revolution, gig economy, and recent developments in the global economy are analyzed. Finally, innovation and emerging technologies including automation, robotics, connectivity, quantum computing, and new materials and energies are examined and their business implications are discussed. Major Business and Technology Trends Shaping the Contemporary World is a timely and relevant reference for business leaders, managers, students, and all those who are passionate about understanding our rapidly changing world.

  • by David Jackman
    £19.49

    Corporate maturity is introduced as a new and valuable concept that provides a holistic view of an organization's performance, culture and resilience. This book presents a general model of corporate maturity, applicable to any sector and demonstrates how an organization can enhance its maturity, particularly through a focus on ethics, good governance and community outcomes. The author shows how mature organizations are those that find connections between corporate purpose and wider social needs. The authentic company, much in demand by investors, consumers, regulators, and employees, is one that can be trusted to deliver these needs as result of deeply embedded integrity, uncompromising unconditionality and outcomes rooted in sustainable communities.

  • - How to Manage Your Career and Maximize Your Potential
    by Carrie Foster
    £16.99

    Ever wished you could be more than you are now? Perhaps you have wondered whether there was more to life than the hamster wheel that you find yourself on? Maybe, you have been told by a teacher or manager that you won't amount to anything? Does part of you secretly believe that you could do something greater than you are doing now? Then this book is for you. You are not going mad and you are not being big headed to believe that YOU are awesome and YOU do have a unique talent. You have a unique talent, and if you don't know what it is yet, it is time you found out. If you fail to play your strengths, to be the best that you are capable are being, it is not just you that misses out, it is all of us. Essentially, this book will challenge you to seek out your talent, release your full potential and be defined by who you are, not what you do. Are you ready for that?

  • by Majid Nabavi & David L. Olson
    £19.49 - 20.49

    This book presents key concepts related to quantitative analysis in business.Business analytics has grown to be a key topic in business curricula, and there is a need for stronger quantitative skills and understanding of fundamental concepts.This book is aimed at business students, undergraduate and graduate, taking an introductory core course. Topics covered include knowledge management, visualization, sampling and hypothesis testing, regression (simple, multiple, and logistic), as well as optimization modeling. It concludes with a brief overview of data mining. Concepts are demonstrated with worked examples.

  • by Helen Jane Campbell
    £27.49

    Many creative founders and freelancers share a longing for connection, reassurance and motivation.In this book I've interviewed inspiring, brave and creative experts across the UK and US, tapping into some incredible insights and pulling them together into this friendly guide, to offer that support which we all need from time to time.This book's for you if you've stopped feeling 'hungry' for new client work, you're starting up for the first (or second or third!) time, or you've simply run out of steam. My intention is to offer a wealth of ideas and fresh perspectives to inspire you at any stage of your independent creative career.

  • - Leveraging Human Resources in Organizations
    by Konstantinos Mantzaris
    £20.49

    This book is about providing a comprehensive framework for understanding business ethics and corporate governance.As internal doubts persist on whether an individual adheres to business ethics and corporate policies, readers need to utilize this book in order to develop moral reasoning by demonstrating the moral entity consideration principle.This is vital in terms of coping with an internationalized business environment where human resources must adhere to multidimensional and demanding policies, while attempting to develop their mindset capacity of ethical thinking.This book is about providing a comprehensive framework for understanding business ethics and corporate governance, by analyzing the moral aspects of a plethora of challenges regarding human resources management, policy making, corporate responsibility, code of conduct, agency theory, workforce planning, information systems, and employment relationship.

  • - How Business, Government, and Civil Society Can Build A Better World
    by Sandra Waddock
    £20.49

    Transforming Towards Life orients change agents, policy makers, activists, business leaders, ecologists, economists, and thoughtful people everywhere to the values and practices needed to build a world where all can flourish, where 'all' includes all humanity and all of life's beings.It provides an in-depth understanding of what it will take, especially in the wake of the global Covid-19 pandemic and the burgeoning climate emergency, to transform today's growth-and profit-oriented socio-economic systems to life-affirming ways benefit all rather than just an elite few.Transforming Towards Life argues that to move towards a world in which all can flourish, we all need to start telling new, yet very ancient, stories about who we are and why we are here in the world-stories built on relationship or connectedness, responsibility for the whole, reciprocity, and equity. We need to incorporate core ideas about what gives life to systems into all businesses, communities, governments, and other types of organizations-that is, what helps them flourish.Business and other institutions need to create collective value, that is, value for all, and change the mindsets of people engaged with them so that they in turn can generate new performance metrics, practices, and power relationships that enable people everywhere to find their voice and their capacity to participate actively in bringing about a flourishing world. The book concludes with thoughts about how each one of us can do our bit to bring about this necessary transformation.

  • - An Ethical Handbook for Personal Success and Business Prosperity
    by Yonason Goldson
    £20.49

    Grappling with the Gray offers a collection of case studies, real and hypothetical, intended to ignite thoughtful consideration of ethical dilemmas in our personal and professional lives. Simply stated, a business culture driven by profits at the expense of values is destined to fail. Research shows that companies ranked highest for ethics grow faster than companies that aren't. Work environments are more pleasant. Employees are more satisfied, engaged, loyal, passionate, and productive. Turnover costs are less. Brand image shines. Cultivating a culture of ethics is the time-tested formula for spectacular success. The thought questions and discussions that follow each case study offer the opportunity to develop the ethical mindset that enables us to see the bigger picture, engage in civil debate, and work effectively toward consensus. Raising our ethical awareness ultimately produces a culture where compliance laws take care of themselves and a workforce that feels empowered, appreciated, and invested in a common vision that accelerates success.

  • - The Core Leadership Principles That Will Guide Your First Year
    by Christian Muntean
    £20.49 - 26.99

    This book is for anyone on the pointy part of the organizational pyramid, whatever your title is.The Successful New CEO is organized into four parts: Becoming an Executive: Leaders can only lead out of who they are. How do you become the kind of person who successfully and gracefully inhabits this role?Seven Essential Executive Skills: The skills that earned you the role may not be what you need in that role. What are the critical leadership skills that become even more important as a CEO?Leading Your Leadership Team: CEOs head up leadership teams. How do you lead a confident, capable leader? How do you build a team out of leaders?First Things: Where do you start? How do you quickly build credibility and engagement? What is too fast or too slow?The Successful New CEO will help you quickly gain the confidence of others, successfully address the inevitable issues you will discover, score early wins, and set the course for a fruitful future.

  • - Blockchain of Intelligent Things to Boost Revenues
    by Errol S. van Engelen
    £20.49

    The convergence of blockchain and Internet of things (IoT) powered by data and artificial intelligence (AI) is on the agenda of several big companies and some of them have already started using its implementations, initiatives, and solutions in various projects. In this book, the author calls the convergence of these three technologies: the blockchain of intelligent things.This book is targeted to help a broad audience, including anyone interested in and responsible for vision, projects, and implementations of blockchain, IoT, and AI in medium-sized companies and large enterprises. This would include business and technology managers, IT professionals, and last but not least, business or technology students, looking to broadening their knowledge and expertise. This book is number two in a series of four books.The first chapters of the book take you from the convergence of blockchain and IoT, via an overview of the most important blockchain of things projects such as IOTA, and the industries, which are heavily being disrupted, into the blockchain of intelligent things, which essentially adds the business value of data science and AI. Further topics you will find in this book include chapters such as required skills, jobs and future, industrial IoT (IIoT) platforms, and opportunities, challenges, and trends of the blockchain of intelligent things. Readers looking for a methodology to engage in blockchain, IoT, and/or AI projects, can find a comprehensive description in my previous book New World Technologies: 2020 and Beyond.

  • - Focusing on Fundamentals
    by Myles T. McGrane
    £20.49

    Transitioning from a traditional business model to one that is data driven and entrepreneurial can be difficult. This book explains the rationale and importance of each indicator along with data collection issues and presentation advice.

  • - Advanced Practices
    by Myles T. McGrane
    £24.99

    Transitioning from a traditional business model to one that is data driven and entrepreneurial can be difficult. This book explains the rationale and importance of each indicator along with data collection issues and presentation advice.

  • - Engage Your Customers With Social Media
    by Heather Salle, Jennifer Morehead & Lindsay Chambers
    £20.49

    In this book, readers will find the inspiration needed to expand social media presence and add an appealing new dimension to branding and marketing efforts.Social media has exploded, not only for individuals but for businesses too. Today, more than 83% of small business owners say they believe social media is essential for their companies. Make Your Business Social provides actionable solutions for business owners to create and sustain a successful social media presence.In this book you will learn how to: build or expand a social media audience for your business; create graphics, even if you're not a designer; choose the right platforms for your business; cultivate strategies for present and future social media; and use real-life experience from current business owners.Make Your Business Social brings fresh insights from its three authors, who have spent years creating and managing social media for businesses. Within these pages, you will find the inspiration you need to expand your social media presence and add an appealing new dimension to your branding and marketing efforts.

  • by Michal Raczka & Raji Sivaraman
    £20.49

    This book explores the nuances of different aspects of agility on a personal level.Agility brings personal value, leadership navigation, managing the tides of knowledge, and putting on the captain's hat of resilience. As the winds change and the tides swell high, the Personal Agility Lighthouse (PALH(TM)) model in this book will guide you to safe shores. Navigating through the seven colors of agility such as education, change, emotional, political, cerebral, learning, and outcomes agilities, the anchor is dropped effortlessly. It is built on these seven competencies, and by using the Individual Personal Agility self-analysis assessment (see Appendix), swaying personal visions leading them up to organizational goals.Taking personal agility as the future competency with an agile mindset is a crucial starting point to transform yourself. Focusing your personal agility journey on outcomes and end-to-end customer experiences ensures value delivery. Especially within the elements of the VUCA environment where revised goals are the norm. Driving changes in the right direction leads you to the stable grounds of your personal vision. It prepares you to tread the long roads of transitions/transformations, which is a vital requisite for changes in any organization.Measuring performance metrics aptly is the rudder of strategy management and stability. Organizational goals and personal development are the strong pillars that will steer you to your organizational agility, getting you ready for opportunities and changes when your company trademark needs it. Agile practices and perspectives cut through impact and quality of personal and group knowledge. Take a journey on a Personal Agility Boat to visualize options, alternatives, and opportunities. Visualization is the way to your shore's lighthouse.

  • - Body and Mind-The Effects of Money Problems
    by Christopher Bayer
    £20.49

    Body and Mind-The Effects of Money Problems is the third book in a series about the psychology of money by Dr. Christopher Bayer, the Wall Street Psychologist.This volume advances readers into an examination of the effect of money problems on the body and mind. It presents research that supports solutions offered throughout the series to fix maladjustments of the mind and highlights the importance of developing a sound grasp of the mind-body connection to ensure there is an unbreakable bond at all levels. Strategies for developing stress-free solutions for avoiding depression, in addition to detailed data that point to high recovery rates from depression, offer readers practical, tangible tools for managing real-life, money problems.Pointers on how to avoid The Triggers That Produce Multiple Wounds play a critical role in helping readers to equip their gyroscope (internal compass) to cope with stress. Money-strewn professions, such as finance, are littered with those who want it all-many of them high-functioning addicts to stress, alcohol, drugs, sex, gambling, and the accumulation of money in its pure state.This book offers plenty of stories of excess and closes with a meaningful invitation to the reader: Envision Your Own Eden and the Good Life-words of encouragement to help them consider how much money is enough.

  • - The Gyroscope-A Personal "Money Wellness" Strategy
    by Christopher Bayer
    £21.49

    Builds on the foundations laid in the previous three books in the series and delivers to the reader The Gyroscope - a personal wellness strategy, with a robust menu of tools for overcoming some of the critical money problems identified in the previous three books.

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