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Qualitative Marketing Research
- Understanding How Behavioral Complexities Drive Marketing Strategies
- Binding:
- Paperback
- Pages:
- 196
- Published:
- January 29, 2019
Delivery:
1-2 weeks
Expected delivery: January 5, 2025
Extended return policy to January 30, 2025
Description of Qualitative Marketing Research
Discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. The book presents new insights on conducting and applying qualitative market research and emphasizes the application of qualitative research in consumer-centric companies.
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