Books published by Business Expert Press

Stand Out! is a book about branding and its evolution, practice, and power in today's digital age.It presents the "e;why-do"e; and the "e;how-to"e; along with a passionate philosophy on transforming business through brand-centered change. It spells out a sequential, easily understandable, proven brand-building process and is a key reference text for anyone interested in brand development, leadership, innovation, and sustainable business growth. Reader understanding and enjoyment are enhanced by ample presentation of supporting tables, charts, case examples, expert tips, real-life experiences and pull-out quotes, as well as a helpful "e;word wizard"e; glossary at the end of each chapter explaining business terms and expressions used.This book democratizes branding: It makes branding-its history, theory, and practice-easily accessible and actionable. Stand Out! replaces the mystique of brand strategy with the magic of brand transformation....it makes it exciting and fun and puts that power directly into the hands of the business masses. It is a practical handbook for getting started with branding or for strengthening an existing brand management system. It gives the reader the confidence, permission, and skills to get branding now!

The book is an exploration of how direct and indirect psychological conditioning eliminates morality from decision making in the world of finance.The Bottomless Line-Important Lessons They Did Not Teach You in Business School is the second book in a series about the psychology of money by Dr. Christopher A. Bayer, the Wall Street Psychologist. This book builds on the key concepts in the first volume, to draw the reader's attention to the "e;dark side"e; of the business world. Structured in a way that enables readers to examine contemporary examples of willful co-optation, misuse, and misinterpretation of old texts and ideas, run-of-the-mill corruption, and dangerous groupthink, the author examines the personal and broad- scale financial troubles generated by reckless financial misunderstandings.The book is an exploration of how direct and indirect psychological conditioning eliminates morality from decision making in the world of finance. It provides evidence that ties systemic corruption on Wall Street to the lessons of the storied Milgram experiments (obedience, effects of perceived hierarchy and status, immoral actions-"e;just following orders"e;). In the end, readers are led to the "e;big takeaway"e;: the need to cultivate and maintain a core of character in order to weather any ethical storm.It also summarizes the history of financial psychopathy, details the rise and fall of a few notorious Wall Street perpetrators-from the brass at Enron to the infamous Bernard Madoff-and examines how their hardwired psychopathy leaves them bereft of moral qualities necessary to build a functioning and responsive moral compass of Gyroscope.

Artificial Intelligence (AI) Design and Solutions for Risk and Security targets readers to understand, learn, define problems, and architect AI projects.Starting from current business architectures and business processes to futuristic architectures. Introduction to data analytics and life cycle includes data discovery, data preparation, data processing steps, model building, and operationalization are explained in detail.The authors examine the AI and ML algorithms in detail, which enables the readers to choose appropriate algorithms during designing solutions. Functional domains and industrial domains are also explained in detail. The takeaways are learning and applying designs and solutions to AI projects with risk and security implementation and knowledge about futuristic AI in five to ten years.

This book describes the thought process and specific activities a leader should consider as they interview for the IT risk/information security leader role, what they should do within their first 90 days, and how to organize, evangelize, and operate the program once they are into the job. Information technology (IT) risk and information security management are top of mind for corporate boards and senior business leaders. Continued intensity of cyber terrorism attacks, regulatory and compliance requirements, and customer privacy concerns are driving the need for a business-minded chief information security officer (CISO) to lead organizational efforts to protect critical infrastructure and sensitive data. A CISO must be able to both develop a practical program aligned with overall business goals and objectives and evangelize this plan with key stakeholders across the organization. The modern CISO cannot sit in a bunker somewhere in the IT operations center and expect to achieve buy in and support for the activities required to operate a program.This book describes the thought process and specific activities a leader should consider as they interview for the IT risk/information security leader role, what they should do within their first 90 days, and how to organize, evangelize, and operate the program once they are into the job. It provides practical, tested strategies for designing your program and guidance to help you be successful long term. It is chock full of examples, case studies, and diagrams right out of real corporate information security programs. The Business-Minded Chief Information Security Officer is a handbook for success as you begin this important position within any company.

The furniture industry has played an important role in the history of the United States as a bellwether for manufacturing. This sector continues to be a major manufacturing employer in the US and around the world through its utilization of a global production network. Types of furniture range from household (indoor and outdoor) to institutional, with particular growth in firms supplying medical and government-related commodities. The industry is highly responsive to economic and fashion trends, but is partitioned into high, medium and low cost segments that reveal different location-al and market responses to changes in these factors. Recent developments indicate that the post-1980's migration of furniture manufacturing to offshore, low labor cost countries has stabilized and shows signs of re-shoring in the US for high end customized technologically intensive products utilizing the remaining embedded skilled labor and locally clustered industry components. Businesses that survived the recessionary 'creative destruction' largely adopted lean manufacturing processes and took advantage of newly available, lower cost equipment and buildings to upgrade their production practices, absorbing market from former competitors. New partnerships will be traced with branches and headquarter relocations in Asia, along with cooperative supplier relationships with former U.S. and new foreign companies. Industry survivors adopted practices that could be highly instructive for other manufacturers challenged by globalization to grow stronger by increasing their adaptive capacity. Concepts illustrated in the furniture industry would be useful to a number of audiences in academic, industry and public policy markets. The proposed book provides an overview of the industry and its global production network including a brief overview of the manufacturing technologies of each sector. Assessment of new competitors in Asia and South America will illustrate opportunities and challenges in these locations. The book culminates by considering challenges, opportunities, and the future outlook of the industry in regional clusters.

This book presents notable examples of attempts by experienced managers to implement bad ideas that lead to failed change so that change managers are better equipped to avoid common pitfalls in managing change.Change management efforts often fail. Business case studies are littered with examples of failed change management efforts. Why this is so is a mystery, given the many change management models in existence, highly paid executives equipped with degrees from top-tier schools, and the millions of dollars spent in pursuit of change.Successful change management need not be a mystery, but perhaps change management success is best learned from failed attempts at change that seemed reasonable at the time according to theory-but proved to be bad ideas in retrospect. This book presents notable examples of attempts by experienced managers to implement bad ideas that lead to failed change so that change managers are better equipped to avoid common pitfalls in managing change.

The Practical Guide to Transforming Your Company is a concise handbook for conducting business transformations-defining and implementing a redirection in the company's core business or in its strategic positioning.Starting where such programs as LEAN and Six Sigma leave off, the text offers a well-proven methodology for conducting a comprehensive transformation (not a process-by-process efficiency enhancement). The book provides dozens of forms, figures, templates, and checklists the authors have developed through personal experience leading successful corporate efforts.In a sequence paralleling the process of transformation, individual chapters are devoted to the roles and responsibilities of the company leadership, the workforce, and the board of directors. Principles are reinforced by illuminating key success factors by examining government and commercial projects from the United States, Canada, and the United Kingdom. Written by two individuals with proven track records, this book is sure to produce success in any transformation endeavor.

Behind the Scenes of Health Care presents an extensive review of motivation and commitment among health care workers in support and bedside care roles.The publication includes two research studies: (1) motivation and commitment of support services employees in a health care environment and (2) the correlation between patient experience feedback and nurs-ing motivation and engagement. Additionally, the publication includes two case studies: (1) cultural disruption in a health care system and (2) a service organization review of turnover.Lastly, and most significantly, the publication provides a framework and model, The Tri-Factor Model, to assess and measure workplace dynamics of motivation, commitment, and culture that is also applicable to turnover analyses. Readers of Behind the Scenes of Health Care are provided tools to understand motivation, commitment, and cultural components in the contemporary workplace that may be applied to any organization.

><b>This series is intended to serve as an introduction to the Indian Economy from the Post Reform of 1991.</b>The author makes an endeavor to present how India's economic fortunes dwindled over the centuries. This first volume begins with an analysis of the history, evolution, and growth of the Indian economy through several periods along with their positive and negative aspects.</p><p>The author attempts to bring fairly interesting snapshots to highlight how the Indian economy has evolved over the years. The book provides history; traces the evolution of the economy during the early Muslim period and the Mughal Empire as well as during the British regime (1761 to 1947); and analyzes the impact of the British regime and the growth of the economy between 1947 and 1990. Points of analysis include policy framework-state and market; NITI Aayog-a think tank; the Indian polity-fiscal federalism; democracy and development; the economic policy regime prior to 1991; and economic reforms. The penultimate chapter looks at the future direction and task ahead of the economy. Finally, Indian economic thought is analyzed. There is plenty to discuss!</p>

This book is written for the person who has gained workplace experience and is thinking about striking out on his or her own as a consultant or a service-based entrepreneur.The reader is taken through the steps of deciding on whether they have the tools to start a new business and what they need to do before making the leap.The author focuses on the major steps of a start-up consulting practice, including business formation decisions, verbalizing the business offerings, determining market viability, and much more. Additionally, he dives into less-often discussed topics such as office space, business insurance, business ethics, and the impact on the family unit. Each chapter provides homework that outlines the steps the reader needs to complete to gain confidence they have the tools to succeed. This book also emphasizes the lifestyle implications of any solo proprietor service business.

This book gives business decision makers and students a clear overview of the history, current applications, and future potential of distributed ledgers and cryptocurrency.The hype around blockchain technology is matched only by the innovation it inspires and the skepticism it provokes. This book gives business decision makers and students a clear overview of the history, current applications, and future potential of distributed ledgers and cryptocurrency.It explores strengths and weaknesses, emerging opportunities, and perceived threats. Technical frameworks are presented in a business context to help strategists understand the risks and rewards of different approaches to blockchain implementation, and the decision factors in determining whether this is a viable solution to the problem at hand.

The world of options is considered high-risk by many. At its original options treading in the modern era began in the early 1970s when the first listed calls were offered on a short list of companies; a few years later, put trading was added. Since this time, options trading has become available on most companies on the large public exchanges. However, the high-risk reputation of options has persisted through the years, even as dozens of new and often conservative strategies have been introduced. Today, the best use of options is not to speculate on price movement, but to hedge market risk in equity portfolios. Many strategies can combine hedging with income, establishing advantageous circumstances for risk-averse traders. It is possible to apply several strategies to reduce risk and in some instances, to eliminate market risk completely. This book examines the many ways this can be accomplished, based on options for three highly-rated companies. These are qualified as a first step by exceptionally attractive fundamental attributes and trends: Higher than average dividend yield with dividend increases over at least 10 years; a range of moderate price/earnings ratios each year; growing revenue, earnings and net return; and level or declining long-term debt as a percentage of total capitalization.

Sharing knowledge gained by the author for over twenty years, this book will change your way of thinking about leadership in a profound and advantageous way. This book is designed to train your mind to think and act as an authentic leader. Your professional demeanor will enhance as you master the six factors covered.

The T-model configures academic and professional development in a way that allows institutions to provide students with a solid foundation. In this volume, readers are introduced to the dynamics of the workplace that generate the need for T-professionals, followed by discussion of each of the five key elements of the T-model.

Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics. The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics. Highly Effective Marketing Analytics is a highly practical and pragmatic how-to book. The author illustrates step by step many innovative, practical, and cost-effective methodologies to solving the most challenging real-world problems facing marketers in today's highly competitive omnichannel environment.

The Entrepreneurial Adventure is perfect for anyone with an interest in business or with aspirations to start their own business. The author outlines key principles of the entrepreneurial adventure and the business world, bringing it to life using case studies. This book contains useful and practical information about business and entrepreneurship gives a robust understanding of the theory and real-world implications of running a successful business. It describes and explains the whole process from understanding the implications and risks, the start-up stage through to future expansion. The authors clearly demonstrate that if the good business habits and practices described in this book are followed consistently, you really will achieve entrepreneurial success and the opportunities that come with it.

The Relevance of the Humanities to the 21st Century Workplace provides a blueprint for higher education faculty, boards, presidents, senior leaders, parents, students, recent graduates, and other stakeholders. Upon examining the state of humanities today, it becomes rather obvious that six disconnects exists. Colleges have done a poor job helping people outside the academy understand the terms liberal arts, humanities, liberal education, and liberal arts colleges (The Explanation Disconnect). Liberal arts and humanities faculty, as well as presidents, boards, and other stakeholders misunderstand the relevance of the humanities to the workplace (The Comprehension Disconnect). Higher education institutions need to improve how humanities majors translate their value to the marketplace (The Translation Disconnect). Administrators, faculty, and staff need to think differently and provide humanities majors with a modern perspective on career opportunities (The Perception Disconnect). In order for humanities majors to maintain relevance in the 21st century workplace, institutions need to teach students the dynamics involved with pursuing a vocation (The Vocation Disconnect). Finally, institutions need to help humanities majors increase their self-awareness in order for them to engage in self-determination and prepare for life after college accordingly (The Cultivation Disconnect).

Predictive Medicine makes artificial intelligence more accessible for healthcare practitioners without shying away from complex topics and controversial subject matter. Artificial intelligence, machine learning, natural language processing, robotics, big data and other new technologies are ready to revolutionize the way we look at healthcare. But if we want them to achieve their full potential, we'll need leaders who understand these new tools and who have long-term strategies in place to take advantage of them. This book will help you to become one of those leaders. Predictive Medicine makes artificial intelligence more accessible for healthcare practitioners without shying away from complex topics and controversial subject matter. It's a call-to-action for a new generation of health leaders and a roadmap to help them usher in a brighter future.

The Olympic Sports Economy incorporates exclusive case studies and reports from sports management conferences to illustrate the most important business practices and trends of the Olympics today. Every two years, the Olympics wins world attention with contests and celebrations. The success story of the world's most watched event, best recognized symbols, and most enduring brand has many valuable lessons for the business world. An entire constellation of talent and teams works behind the scenes to strengthen the Olympics and keep it relevant in a changing world. Veteran sports business journalist and MBA Max Donner gives readers a useful guide to the key success factors that make the Olympics an exceptional institution. The Olympic Sports Economy incorporates exclusive case studies and reports from sports management conferences to illustrate the most important business practices and trends of the Olympics today. The text also reports objectively about recent controversies and challenges, as well as ways that readers can explore constructive solutions. The Olympic Sports Economy highlights the role the Olympics has played as a model for over six-hundred other international multi-sport competitions and introduces ideas from important trends in Olympic sports that can also benefit other organizations.

This book describes the biases most relevant to investing, include background on how biases develop, and offer practical strategies to help you to improve your performance.The authors offer a guide to categorizing biases based on cutting-edge brain science, which will enable readers to implement best practices that guard against whole sets of biases. Emphasis is placed on the practical implications of financial decision-making and provides a scientific basis for adjusting investing practices, to avoid common cognitive traps.

The force-multiplying power of business-technology alignment is acknowledged among the biggest contributors to enterprise success in the digital age. Even so, it is a missed opportunity in most organizations, or at best, restricted to a unidimensional coalition.Successful digital enterprises define alignment between business and technology along multiple dimensions. They invest in this alignment at the level of their culture, strategy, structure, process, intellect (innovation), function, and tactics. A systematic understanding and embracement of these seven dimensions of business technology alignment is at the core of a successful digital enterprise.Using familiar workplace paradigms and relatable examples, this book builds on each dimension of business-technology alignment towards strengthening the foundation on which a successful digital enterprise stands, using tricks and tips not found in textbooks and classrooms.If you are, or aspire to be, in an organization that relies on a convergence of business and technology to achieve success, this book is meant for you. It builds upon fundamental ideas in a manner designed to strike a chord in everyone-from interns to entrepreneurs.

This book identifies some of the most significant complexities faced by project managers when attempting to implement the PMBOK framework in global projects and provides pointers for existing or aspiring managers and project managers.Project management is a discipline that is practiced in today's organizations on a global scale. The project manager's role has therefore become more complex as projects are carried out in different geographical locations using team members who come from a diverse range of languages, cultures, and world views.Project managers improve their chances of success when they seek to understand the cultures and context of the environment with which they interact on a day-to-day basis and modify the way they manage, communicate, and organize. This book identifies some of the most significant complexities faced by project managers when attempting to implement the PMBOK framework in global projects and provides pointers for existing or aspiring managers and project managers. Further, a framework is proposed for assessing and building global project capability and process maturity.

This book teaches how to be different. It is based on personal experience serving in the trenches as a CEO as well as a director on public, private and nonprofit boards.The fundamental goal of any business is to be different-to be better than those with whom it is competing. Every company should be on a journey to be the preferred provider of products or services to its markets by offering a great customer/ client experience. A preferred provider is the company that customers and clients preferentially want to do business with, and often can charge a premium for what they provide.The fundamental goal of any individual is to be different-to be better than those with whom they are competing for that next job, whether internally or externally at a new company. Their goal is to demonstrate to the hiring manager that they are the best choice for that position. This book teaches how to be different. It is based on personal experience serving in the trenches as a CEO as well as a director on public, private and nonprofit boards.

This book focuses on developing alignment as the foundation for a successful digital enterprise. Over the last decade, digital technology has made deep inroads into every walk of life, but perhaps nowhere more than in the world of business. Technology now plays an enhanced role in driving business success, creating an entirely new paradigm in which business and technology are inseparable. Enterprises must ride the digital wave without losing their grip on the business basics to stay afloat. In this environment, business outcome is heavily dependent on the close alignment between business and technology.Aligning Technology with Business for Digital Transformation is a guide to discovering the power of business-technology alignment. Gleaned from decades of experience with global corporations that have shaped the current business-technology landscape, it covers an indispensable organizational requirement in a simple and relatable way.The book focuses on developing alignment as the foundation for a successful digital enterprise. Interlaced with real-life examples and anecdotes, it should help not only organizations in unlocking their true potential but also individuals in building the skills and aptitude necessary for succeeding in the digital world.

This book introduces options and how they work-to those who are ready to learn how they work, as well as emphasizes the application of time-tested option trading rules.Buying and selling options is the fastest growing investment strategy when compared with other trading venues such as buying and selling stocks, futures, and foreign exchange currencies. Millions of investors who understand the financial leverage offered by options are earning impressive, steady incomes by buying and selling call and put options.The successful investors learn how options work. They develop watch lists of trade candidates and study price charts to find prospective trades. And they apply rules-based option trading strategies that succeed much more often than they fail. Even when they lose, their rules limit their losses to acceptable levels.This book was written by a successful option trader. He introduces options and how they work to those who are ready to learn how they work. The book emphasizes the application of time-tested option trading rules. These rules use price charts, market volatility, key option values, and risk graphs to achieve high-probability option trading outcomes. The book also details ten option trade examples that include trade setups, entries, trade management techniques, and supporting illustrations.

The business world has been hearing about Artificial Intelligence (AI) and blockchain. AI was the superstar topic of conversations at the World Economic Forum in Davos, Switzerland this past January 2019. Here, Nick Brestoff, a former attorney who now holds eight (8) patents for business applications that use AI and the breakthrough form of AI -- "e;deep learning,"e; provides his readers with a "e;no math"e; explanation of deep learning that's followed by numerous applications in a wide variety of contexts. In this book, he opens the door to his journey of understanding and innovation, all in an effort to empower his readers to come up with business-relevant innovations of their own.

This book explains and demonstrates the concept of momentum in chart analysis, which is of great interest to technical analysts.It includes complete explanations of overbought and oversold, where momentum fits in the broader science of technical analysis, and the importance of moving average crossover. Five major momentum oscillators are explained in depth: relative strength index, MACD, rate of change, stochastics, and Bollinger Bands. Finally, the book provides trading guidance based on momentum, involving coordination of oscillators with other indicators, reversal, and continuation signals.Momentum powerfully identifies the strength and speed of price movement. Through the use of index calculations, momentum is effective when used as a confirming indicator for other signals found in price, volume, or moving averages. Often overlooked by traders focused solely on price reversals or continuation signals, momentum provides a context to price behavior and to the price trend, and can vastly improves the timing of both entry and exit of trades.

The PR Knowledge Book is for everyone, irrespective of where you are in the world-whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails. This book covers everything within the world of PR from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. It is written in an easy style, packed with powerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.

In today's hyper-connected, dynamic, and ever changing global marketplace, storytelling is the new strategic imperative for organizations that want to achieve and sustain growth. The power of narrative, however, is built upon the foundation of strategic thinking and writing. As technology has democratized the power to share stories with the world, succeeding in today's age of collaborative commerce demands that leaders on all levels develop and enhance the business competency of storytelling built on strategic thinking and writing in order to drive customer engagement, enhance business performance, and remain relevant. Perhaps nowhere is the evidence of storytelling more prevalent than Amazon. In his 2018 annual letter, Amazon founder and CEO Jeff Bezos repeated his rule that PowerPoint is banned in executive meetings. Bezos replaced PowerPoint slides with a six page narrative that executives prepare. The start of each meeting involves attendees reading the six page narrative for 30 minutes followed by a discussion. Writing the six page memo requires research, time, and multiple revisions. The six page memo also requires one to think and write strategically. That's where this publication can help. Part one consists of three chapters that focus on examining the various definitions associated with thinking and the process of strategic thinking. Part two shifts the attention towards strategic writing and provides the reader with a step-by-step guide on how to create a clear, concise, and compelling six page memo.

This world first summary of the evolution of 2D chatbots in websites, backends of portals and social media apps, and conversationally advanced 3D mixed reality cognitive interfaces, serves several purposes.It dissects some of the best-known case studies to emerge from the past two decades of tech giants launching the best chatbot, or supposedly the smartest, intelligent virtual assistant. From Microsoft's Tay.ai to London's Eugene Goostman claim to turing test fame, from the market dominating Amazon Alexa to Gatebox's IoT innovation with its multi-cloned Japanese hologram girlfriend, this is the first ever history of bots.This book also touches on the Trump vs Clinton chatbot wars as well as the UK Labour Party's dating site stunt, including references made to Facebook Messenger bots and the impact of the Cambridge Analytica scandal. Included in the book is a hands-on checklist and guidelines in for people wanting to buy or licence bots for their companies and organizations. The author also outlines the possible use cases and key issues to consider when sourcing and commissioning your first botification project, with the final chapters predicting where the future development - and development traps - might lie.