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Highly Effective Marketing Analytics

- A Practical Guide to Improving Marketing ROI with Analytics

By Mu Hu

part of the ISSN series

About Highly Effective Marketing Analytics

Infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics. The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics.

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  • Language:
  • English
  • ISBN:
  • 9781951527082
  • Binding:
  • Paperback
  • Pages:
  • 242
  • Published:
  • December 29, 2019
Delivery: 1-2 weeks
Expected delivery: December 15, 2024
Extended return policy to January 30, 2025

Description of Highly Effective Marketing Analytics

Infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics. The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics.

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