Books published by Elsevier Science & Technology

Driven by demand from the entertainment industry for better and more realistic animation, technology continues to evolve and improve. This title includes the algorithms and techniques behind this technology. It covers such topics as fluids, hair, and crowd animation.

Web site design and development continues to become more sophisticated. This book provides information on content strategy for web sites, search engine optimization (SEO), and social media. It offers emphasis on hardware like tablets, iPads, and iPhones.

This book, from note materials selection authority Mike Ashby, provides a structure and framework for analyzing sustainable development and the role of materials in it. The aim is to introduce ways of exploring sustainable development to readers in a way that avoids simplistic interpretations and approaches complexity in a systematic way. There is no completely "right" answer to questions of sustainable development - instead, there is a thoughtful, well-researched response that recognizes concerns of stakeholders, the conflicting priorities and the economic, legal and social aspects of a technology as well as its environmental legacy. The intent is not to offer solutions to sustainability challenges but rather to improve the quality of discussion and enable informed, balanced debate.

Based on original contributions by specialists, this manual covers both the theory and the practice required in the management of museums. It is intended for all museum and art gallery profession staff, and includes sections on new technology, marketing, volunteers and museum libraries.

The energy capacity of the continental shelf of Russia can play a stabilizing role in the dynamics of oil and gas production in the period 2010-2020. This title comprehensively assesses the potential oil and gas resources in sedimentary basins within the Russian sector of the Arctic Ocean.

Provides a review of eclectic developments in medicinal chemistry. This volume also provides insight into the skills required of the modern medicinal chemist; in particular, the use of an appropriate selection of the range of tools now available to solve key scientific problems.

Providing engineers and designers with the preparation techniques, friction and wear mechanisms, property information and evaluation methodology needed to select the right polymeric nanocomposites for the job, this book includes examples of polymeric nanocomposites in action in tribological applications.

Focusing on tire mechanics, this title provides information you need to know about pneumatic tires and their impact on vehicle performance, including mathematic modeling and its practical application. It explains the relationship between operational variables, vehicle variables and tire modeling.

Making the move from an IT technician or team member to management is one of the most difficult career steps you may face. This book presents the fundamental principles and core concepts critical to your success as a new IT Manager. It shows how to develop an overall IT strategy as well as demonstrate the value of IT to the company.

Including case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more, this book is suitable for designers, information architects, copywriters, project managers, and those who work with visual or verbal content. It presents a content strategy framework and ways to implement in in-house marketing departments and consultancies.