Books published by Idea Group,U.S.

The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands.

Rapid developments in technology are pioneering new techniques of research in control and automation with multi-disciplinary applications in electrical, electronic, chemical, mechanical, aerospace, and instrumentation engineering. This title presents the latest research into intelligent control technologies with the goal of advancing knowledge and applications in various domains.

As the Middle East continues to grow as a force within the international marketplace, research into Islamic practices and culture is necessary to promote business success in the region. This title offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services.

Highlights the perspectives, challenges, and current practices within higher and distance education around the world. It brings together a unique view of global research essential for academics, managers and leaders, researchers, and practitioners for a timely view of research themes in higher education and distance education.

Addresses the major challenges associated with adopting digital games into a standard curriculum. By providing fresh perspectives from current practitioners in the education field, this publication serves as a guide for successfully implementing game learning and provides a valuable reference for educators, professionals, and parents.

Provides empirical research on the engineering of social network infrastructures, the development of novel applications, and the impact of social network-based services over the internet. This comprehensive collection highlights issues and solutions developed to prevent security threats and introduce proper countermeasures for attacks on every level.

Technology continues to benefit different aspects of our society. As such, the health and social care field has begun to utilise these advantages towards improvements in health informatics and healthcare applications. This provides the latest and most relevant research on the understanding, expansion, and solutions on technologies used for improvements in the health and social care field.

Outlines the latest computational tools, models, and methodologies surrounding the analysis of wall and frame load support and resilience. Emphasizing best practices in computational simulation for civil engineering applications, this reference work is invaluable to postgraduate students, academicians, and engineers in the field.

Churn prediction, recognition, and mitigation have become essential topics in various industries. As a means for forecasting and manageing risk, further research in this field can greatly assist companies in making informed decisions based on future possible scenarios. This title provides an in-depth analysis of attrition modelling relevant to business planning and management.

Though educational methods such as distance and e-learning have addressed our modern, knowledge-based society's requirement for innovative approaches to performing educational activities, room for improvement still exists. This title examines the efforts made to bridge the gap between student and educator with computer applications.

Examines the need for a paradigm shift in the area of post-secondary education and innovation in the emerging, yet relatively understudied, MENA region. This book is a comprehensive reference work for researchers, students, educators, and professionals who are interested in exploring how global higher education is influencing the prosperity and progress of the MENA region.

While widely studied, the capacity of the human mind remains largely unexplored. As such, researchers are continually seeking ways to understand the brain, its function, and its impact on human behavior. Exploring Implicit Cognition explores research surrounding the ways in which an individual's unconscious is able to influence and impact that person's behavior without their awareness.