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Emerging Research on Islamic Marketing and Tourism in the Global Economy
part of the Research Essentials Collection series
- Binding:
- Hardback
- Pages:
- 358
- Published:
- July 30, 2014
- Dimensions:
- 264x178x23 mm.
- Weight:
- 798 g.
Delivery:
2-3 weeks
Expected delivery: November 23, 2024
Description of Emerging Research on Islamic Marketing and Tourism in the Global Economy
As the Middle East continues to grow as a force within the international marketplace, research into Islamic practices and culture is necessary to promote business success in the region. This title offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services.
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