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Emerging Research on Islamic Marketing and Tourism in the Global Economy
part of the Research Essentials Collection series
- Binding:
- Hardback
- Pages:
- 358
- Published:
- July 30, 2014
- Dimensions:
- 264x178x23 mm.
- Weight:
- 798 g.
Delivery:
2-3 weeks
Expected delivery: December 15, 2024
Extended return policy to January 30, 2025
Description of Emerging Research on Islamic Marketing and Tourism in the Global Economy
As the Middle East continues to grow as a force within the international marketplace, research into Islamic practices and culture is necessary to promote business success in the region. This title offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services.
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