Books published by Idea Group,U.S.

Technology is playing an increasing role in the lives of the elderly. One of the most prevalent developments for the aging population is the use of technological innovations for intervention and treatment of individuals with mental impairments. This title offers empirical research and theoretical analyses on the cognitive impairment of the aging.

Many countries now run their economies based on sustainable economic structures to improve production models and overall living conditions. This title discusses the implementation of environmentally friendly models in contemporary economies, as well as the development and evolution of such strategies in recent years.

Challenges current economic theory, targeting the way gender is often used for economic gain or increased market share. It features chapters that combine the concepts of gender theory, sociology, and economics and cover topics including economic equality, gender bias, the history of gender economics, industrial creativity, and the impact of social connectedness on life satisfaction.

Response to Intervention (RTI) is an intervention model designed to assist all students regardless of their academic ability. This title highlights the application of the RTI model to secondary schools through instructional strategies and real-world examples of how this model can be used at the middle and high school levels.

To some in academia, Massive Open Online Courses are a paradigm shift in online education, while others perceive them as a threat to traditional styles of pedagogy. This title provides insight into the emerging phenomenon of MOOCs, covering all facets of the MOOC debate. Industry training developers, corporate trainers, educators, post graduate students, and others will benefit from the book.

Collects and reviews the most prominent linguistic theories into a single source that serves as an essential reference for future solutions to one of the most important challenges of our age. This book includes a comprehensive range of topics covering digital media, social interaction in online environments, text and data mining, language processing and translation, among others.

Showcases the latest developments, trends, and challenges within the field of international public health. This reference work highlights the broad scope of current issues, including global epidemics, worldwide health systems, mental health issues in developing nations, barriers to healthcare, sanitation and infection, and cultural diversity in healthcare administration.

Individually, the fields of organisational politics and strategic information technology have soared in popularity. Studies suggest that the interaction between the two would prove beneficial to both the academic and corporate domains. This title gives voice to fresh perspectives on the development, implementation, and practice of information systems and technology in organisations.

The global economic crises of recent years have offered some sobering lessons, compelling economists, political scientists, and policymakers to reconsider traditional theories regarding the cultivation of developing nations. This title empirically explores the relationship between a number of variables, including consumer confidence, private-sector performance, and governmental regulation.

The economy of many countries depends on the ability to attract visitors and maintain a distinct edge in a highly competitive market. Highlighting comparative research that explores the cross-cultural contexts and societal implications of tourism, this title brings together the best practices for growth, development, and strategic management within the tourism and hospitality industries.

Social media platforms that were once typically reserved for personal use are now becoming a vital part of business strategy. Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach.

Investing in sustainable technologies and renewable resources is a necessary step to ensure the future quality of life of all human beings. This title explores topics such as poverty, gender equality, health, security, and the environment through global empirical studies and fundamental frameworks.

Open access to information resources and technology can have a profound impact on the economic development of a region as well as society in general. This title analyses current perspectives on the advantages of unrestricted access to information resources and technology intended to advance the prospect for knowledge, innovation, and development across the globe.

As virtual services and online learning become more prominent within collegiate environments, the ways students conduct research and access resources has changed. This title examines new methods librarians use to engage both on-campus and online users in library services, taking into account the significant impacts of online learning on students' interaction with library resources.

Drawing on otherwise wasted sources of energy, such as solar, thermal, and biological, is an important part of discovering future energy solutions. This title reports on some of the best tools and technologies available for powering humanity's growing thirst for electronic devices, including piezoelectric, solar, thermoelectric, and electromagnetic energies.

The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. This title explores the strategies associated with promoting products and services to a culturally-diverse target market.

The ubiquity of technology has not only brought the need for computer knowledge to every aspect of the modern business world, it has also increased our need to safely store the data we are now creating. Highlighting ways cloud services can work effectively in production and in real time, this title brings together the best practices for storing massive amounts of data.

As cyber crime continues to escalate, it is imperative to explore new approaches and technologies that help ensure the security of the online community. Threat Detection and Countermeasures in Network Security presents the latest methodologies and trends in detecting and preventing network threats.

Focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academics, researchers, and school practitioners.

Globalization demands the creation of new business approaches to achieve high levels of competitiveness. Cultural differences factor into policies as companies expand their businesses in different countries and seek to collaborate with international entrepreneurs. This title brings together research on international business, entrepreneurship, and innovation.

In today's increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. Islamic Perspectives on Marketing and Consumer Behavior brings together the best practices for entry and expansion of global brands into Islamic countries.