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Islamic Perspectives on Marketing and Consumer Behavior

- Planning, Implementation, and Control

About Islamic Perspectives on Marketing and Consumer Behavior

In today's increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. Islamic Perspectives on Marketing and Consumer Behavior brings together the best practices for entry and expansion of global brands into Islamic countries.

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  • Language:
  • English
  • ISBN:
  • 9781466681392
  • Binding:
  • Hardback
  • Pages:
  • 389
  • Published:
  • February 27, 2015
Delivery: 2-3 weeks
Expected delivery: November 23, 2024

Description of Islamic Perspectives on Marketing and Consumer Behavior

In today's increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. Islamic Perspectives on Marketing and Consumer Behavior brings together the best practices for entry and expansion of global brands into Islamic countries.

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