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Designed to help faculty and students work together to get the most out of any critical thinking and rhetoric class, this book is a storehouse of useful materials: student essays produced in response to a wide range of assignments, tools to aid in the construction and evaluation of writing inside and outside the classroom, and much more.
Designed to enable college students to become focused, engaged and productive readers before, during and after reading. This book is divided into twelve chapters that include the skills and strategies that can help students cope with the demands of reading college materials, completing reading assignments and taking reading tests.
Describes the process of establishing brand equity and maintaining, and growing the value of the company's brand portfolio. The book contains a plethora of examples of well known brands and their brand equity strategies.
Offers a chronological narrative of ancient Egypt from the late Neolithic to Graeco-Roman times. This history examines the political, social, economic and religious developments along the Nile Valley, which shaped the region and impacted societies for centuries to come.
Presents the history of philosophy in a concise manner and without the lengthy amplifications available in longer texts. The book presents a broad overview of philosophy, while providing significant details to indicate the complexity and rigour of the discipline through times of historical tumult, both in the emerging and eclipsing of ideas.
Provides the basics and background information needed to teach English learners in the classroom. The book is a labour of love for the student who is learning through a foreign language. It has tremendous affection, respect, and compassion for the mainstream teacher who is not a trained teacher of English to speakers of other languages.
Introduces students to the ways that the world has been woven into a system of interrelated, but far from completely integrated, processes, interactions, and transformations since long before the beginning of the Common Era. The readings reflect patterns of transmission, dispersion, and exchange that reveal how the world has operated.
Addresses highly important and current topics in a plain English, non-technical manner. This text bridges the gap between what the state and local government executive needs to know in order to have an intelligent conversation with the IT manager.
The field of communication studies probably contains hundreds of books addressing interpersonal communication. This book is different, however. This book on interpersonal communication follows in the spirit of Kenneth Burke's "Representative Anecdote", or in the spirit of a social scientific case study in terms of representative cases.
The first textbook written specifically for students to help them navigate their student agency tenure. It serves as both a comprehensive resource for a complete student agency experience, and as a reference guide as specific client situations arise.
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