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The Definitive Guide to Brand Building
- Binding:
- Paperback
- Pages:
- 277
- Published:
- January 16, 2018
Delivery:
1-2 weeks
Expected delivery: January 19, 2025
Description of The Definitive Guide to Brand Building
Describes the process of establishing brand equity and maintaining, and growing the value of the company's brand portfolio. The book contains a plethora of examples of well known brands and their brand equity strategies.
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