Books published by Kogan Page Ltd

Understand how to apply predictive analytics to better manage a company and its resources more effectively, with this revolutionary book for marketing professionals.

Get a thorough grounding in the theory and practice of International HRM with this concise textbook for HR students.

Learn from this invaluable guide for operators which is easy to use and sets out obligations in a clear manner, illustrating how to plan and operate a licence, whilst staying within the law.

Develop a clearly defined value proposition for your company and establish a streamlined, customer-centric selling process.

Maintain the competitive edge by attracting, hiring and engaging the talent you need with this guide.

Get a highly accessible introduction to international finance, exploring contemporary, global financial systems and issues in a post-crisis business world.

Many manufacturing and distribution companies are moving from the traditional 'forecast push MRP' to demand-driven supply chain management (SCM). Demand-driven SCM is an 'end-to-end' supply chain planning and replenishment process. This book describes the 'what, how and why' of the demand-driven SCM process.

Deliver effective change management as an internal or external consultant with this complete guide.

Reclaim the creative process and generate better ideas with this cutting-edge guide to resparking innovation.

Resolve data-heavy retail marketing questions through key analytic steps, with expert guidance in a direct and conceptual style.

Align project outcomes to the wider strategic goals of your organization with this guide that brings together case studies from leading project professionals.

Get an accessible and practical introduction to the world of investment and portfolio management.

Challenge how you think about market research with this exclusive selection of case studies, showcasing a powerful story of excellence, innovative methodology and remarkable results.

Attract, approach and retain new talent using best practice advice on how to manage the recruitment process from start to finish.

Starting a Successful Business covers all the information needed to turn exciting business ideas into stable and profitable businesses. It covers topics such as franchises, marketing, publicity, e-business, financial management, business law, recruitment, taxation, insurance, business planning and development.

Get hundreds of ideas and clear strategy for setting up a profitable and successful home-based business with this fully-updated guide.

Improve your people management skills as an entrepreneur or business leader with this essential guide to retaining top talent, handling conflict and keeping employees motivated.

Get a complete and current guide to forensic accounting and finance that's ideal for postgraduates and professionals.

Understand the challenges facing professional services firms and learn how to respond and take action to ensure a successful future with this practical guide to leadership.

Learn how to cut logistics-related carbon emissions with this essential guide based on cutting edge research

Get a toolkit for buying and distilling all the best practice tools for professional buying and negotiating with this simple, jargon-free framework.