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Advanced Customer Analytics
- Targeting, Valuing, Segmenting and Loyalty Techniques
part of the Marketing Science series
- Binding:
- Paperback
- Pages:
- 264
- Published:
- October 2, 2016
- Dimensions:
- 233x159x22 mm.
- Weight:
- 424 g.
Delivery:
1-2 weeks
Expected delivery: December 8, 2024
Description of Advanced Customer Analytics
Resolve data-heavy retail marketing questions through key analytic steps, with expert guidance in a direct and conceptual style.
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