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Address issues such as resilience, change management and engagement with this guide to organizational applications of mindfulness.
Practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights.
Effectively create and maintain a brand in television broadcasting with this incisive yet practical guide to the marketing strategies behind some of the world's most successful ones.
Develop your career as a management assistant with practical up-to-date advice on how to excel in administration and surpass your bosses' expectations.
Get the knowledge and confidence you need to make sound ethical decisions and resolve moral dilemmas in international business.
Apply the tools and techniques of text analytics with ease and add value to your company by understanding its key approaches and the business reality behind them.
Get the best from your clients with the latest thinking from international experts on the most effective techniques for coaching leaders.
Market a business by creating and sharing valuable content which gets the message across in the right way to attract more clients and customers.
Maximise the value of your brands and innovations by managing them as real business assets with this definitive guide to handling intellectual property.
Achieve super-performance through effective operations management using a strategic framework to implement a transformative operating model.
Explore the key components to achieving cultural transformation in organizations with this book which bridges academic theory with best practice.
Examine the most extraordinary PR campaigns from the 1970s to the present day, showcasing the impact of PR excellence and its development as a business.
Pitch winning bids and secure competitive contracts with this complete and updated guide to best practice.
Define your business purpose and deliver multi-channel customer experiences to go beyond expectations and drive profitable growth.
Use the largest base of empirical change research data ever developed to better understand how successful change happens in organizations.
Help individuals and organisations flourish following times of change with this guide featuring the latest thinking and insightful case studies.
Re-focus and re-align your organization's corporate culture to compete in today's business world, where trust, respect and strong values, are in increasing demand.
Optimise product delivery by examining the chain that makes a technology product available for market using real-life examples from global tech corporations.
Make the best decisions by putting the business in the context of the market with this guide to markets and strategy.
Better understand the rapidly changing workplace learning landscape and the challenges L&D managers face with this comprehensive overview.
Develop resilience and mental toughness to produce an adaptive, high performing and engaged organisation with this collection of case studies tackling a wide variety of organisational issues.
Nail your UKCAT test with this winning self-study program, featuring over 700 questions complete with detailed answers and explanations to enhance your learning.
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