Books published by Kogan Page Ltd

Explore the evolution of marketing to men and the male consumer, branding and the marketing strategies used to reach the male market in areas such as technology and fashion.

With worked examples throughout and a range of online templates, Business and Financial Models explains the essential basics of planning, building and using business and financial models.

Drawing on the latest research from Millward Brown, explore how businesses can profit from building an emotional brand connection with consumers.

The Public Sector: Managing the Unmanageable offers advice to public sector managers in the areas of accountability, setting targets, risk management, innovation, managing people and decision making.

Develop Your Assertiveness is an easy to follow guide with a range of self-assessment tools and exercises that will help you become more confident.

The complete handbook to measuring and evaluating employee engagement and offers a guide to implementing change based on results.

Get a thorough grounding in all aspects of the marketing discipline, from direct mail and online media to market research and branding, with this ultimate reference guide.

Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they're sold, but how consumers respond to them.

International Human Resource Development is the ideal handbook for all professional trainers and provides core information needed by all professional students of this subject.

Confidently deliver a key message across channels, even in crisis conditions, with this complete guide to representing either yourself or an organization in the media.

How to Master Nursing Calculations, 2nd edition, combines basic numeracy revision and practice with drug dosage charts and mock tests to help you gain confidence and competence in your studies and on the ward.

Organizational Behaviour bridges the gap between OB and HRM. Examining the theory and practice behind OB, it covers the key areas in management studies including diversity, corporate governance, leadership, managing teams, cutlure and change.

First Published in 2003. Routledge is an imprint of Taylor & Francis, an informa company.

Whatever is needed, from in-depth research material for a report or academic paper, to the telephone number of a company on the other side of the world or what is showing at the local cinema, this guide aims to help readers find the answer on the internet, faster and more easily.